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Research reports

Qualitative research into Kelloggs Sultana brand positioning

Qualitative evidence has suggested that Sultana Bran isseen as an interesting, healthful and delightful breakfast cereal. However, the combination of a comparatively high-price per gram and a relatively small pack size could make the brand vulnerable...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Qualitative research into Kelloggs Sultana brand positioning. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kelloggs-sultana-brand-positioning


Research reports

Qualitative research on Smartie economy packs

Smarties are going through a poor sales period. Theposition of Smarties in the grocery trade, relative tothe total size of the brand is not representative ofa major confectionery brand. The main distribution is a film wrapped multipack of four tubes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Smartie economy packs . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-smartie-economy-packs-


Research reports

Imagery of 30% Bran Flakes and attitudes towards some creative stimuli

Although 30% Bran Flakes has performed well in the marketplace, only a limited amount of consumer feedback iscurrently available to guide creative planning. Suchfeedback is clearly required before a TV campaign islaunched in the Granada area. Because...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Imagery of 30% Bran Flakes and attitudes towards some creative stimuli. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/imagery-of-30-bran-flakes-and-attitudes-towards-some-creative-stimuli


Research reports

Qualitative research on Memoire Cherie

The general objective is to generate a relevant brandimage for Memoire Cherie which will position it relativeto other brands, and provide the basis for an advertisingcampaign in the form of a creative concept. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1975
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Citation

, C. (1975a, December 01). Qualitative research on Memoire Cherie . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-memoire-cherie-


Research reports

Report on qualitative research on night cream attitudes and advertising

To date advertising for our current Ulay Vitamin NightCream has been quarter-page black and white spaces inprint media. Two styles have a already been used and a further style has been developed. The research was requiredto evaluate the past and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 30, 1975
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Citation

, C. (1975a, November 30). Report on qualitative research on night cream attitudes and advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-night-cream-attitudes-and-advertising-


Research reports

Research report on a qualitative investigation into the imagery of Cover Plus

The research was required in order to investigate the recentdecline of Cover Plus in consumer terms and to provide somedirection in terms of creative solutions for Cover Plusadvertising. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975
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Citation

, C. (1975a, November 01). Research report on a qualitative investigation into the imagery of Cover Plus. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-a-qualitative-investigation-into-the-imagery-of-cover-plus


Research reports

Psychological of sheets

Steada wishes to strengthen its position in the brandedsector of the market by making the Steada brand into amuch stronger entity. Therefore, a small scale qualitativestudy was required as the first step in this direction.Its purpose was to give a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 8, 1975
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Citation

, C. (1975a, May 08). Psychological of sheets. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/psychological-of-sheets


Research reports

Report on trade and consumer research on Beekay-Bauknecht

Beekay-Bauknecht is manufacturers of 'completekitchens', i.e. both units and appliances, and in Germanyare second only to Poggenpohl. The research was required toassess their position, in qualitative terms, on the Britishmarket, in order to assist...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 10, 1974
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Citation

, C. (1974a, September 10). Report on trade and consumer research on Beekay-Bauknecht. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-trade-and-consumer-research-on-beekay-bauknecht


Research reports

Qualitative research among Silk Cut smokers, 'diluters' and rejector

Consideration is being given to the defence of the SilkCut franchise against possible competitive brands offeringmore taste within a low tar product. Previous researchsuggests that the idea of such a cigarette arousesdoubts about its feasibility...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1974
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Citation

, C. (1974a, May 03). Qualitative research among Silk Cut smokers, 'diluters' and rejector . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-among-silk-cut-smokers-diluters-and-rejector-